 Alea acta jest...
August 19, 2010 6:26 AM
Crismus Bonus
MCDONALD'S has claimed its most intolerable scalp.
Asterix, the so-called indomitable Gaul, has been seen at a McDonald's restaurant, no doubt celebrating his latest success at keeping his village safe from the hands of the marauding Roman army.
Driven by doses of magic potion, Asterix has been a hero to millions of kids as a symbol of French revolutionary spirit.
But, asks newspaper Le Figaro, "after resisting the Romans, have the Americans finally scalped the invincible little Gaul?"
The ad features the classic end-of-comic banquet scene, only this time the villagers are celebrating inside a McDonald's restaurant.
Only Cacofonix - tied up and left outside - misses out.
Worse still, the ad was actually approved by Asterix creator, Albert Uderzo, who has been surprised by dismay that his warrior had sold out.
The comic's publishers are squealing that it isn't true.
"Asterix remains a rebel," a spokesman for publisher Albert Rene told TF1 News.
"He doesn't work for (McDonald's) but with (McDonald's).
"The Gauls 'come as they are', as the slogan says.
"We are not defenders of 'malbouffe' (bad food)".
They claims there are some sign of rebellious life left in the franchise.
Apparently, the creators turned down a request for Obelix to appear in a Diet Coke ad.
And despite the fact that dogs are allowed to eat in restaurants in France, Dogmatix is the only character holding out against the lure of corporate junk food.
|
